Marketing the Marketing Discipline: The Influence of Delivery Modes on Discipline Major Choice

the influence of the neo-platonic concept of poetic imagination on wordsworth’s poetry

بر اساس نظریه افلاطون در باره شعر خلاقیت هنری مورد انتقاد قرار گرفته است. نظریه کلی در مورد شعر این بود که شعر از ظواهرتقلید میکند و نه حقیقت. چون سایه ای از حقیقت است. اما با پیدایش فلسفه نو افلاطونی، انتقاتات قبلی در مورد شعر و شاعری اصلاح شد. فلوطین در کتاب انئید، اساس خلق هنری را بر محور مُثل افلاطونی قرار داد. وی باور داشت که هنر مندان در خلق آثار هنری، تحت تاثیر مُثل افلاطونی بوده و عوالمی ...

A Responsibilities Framework for Marketing as a Professional Discipline

Factors Influencing Dental Students’ Choice of Discipline

Introduction: Students’ choice of dentistry as the discipline of study is influenced by several factors. These factors influence the interest and attitude of these students towards their future career and are the important aspects in the quality of services provided by them. Given the importance of this issue, this study aims to investigate the views of dental students about important factors i...

Using the Value Discipline Strategy Typology to Describe Services Marketing Strategies

A qualitative study is undertaken where the Value Discipline Strategy typology (Treacy and Wiersema, 1995) is used to describe international student recruitment (ISR) marketing strategies used by educational institutions. Interview respondents could easily identify with the typology and this suggests applicability for use in the services industry. No clear differences in types of strategy used ...

Translation Studies: Pre-Discipline, Discipline, Interdiscipline, and Post-Discipline

In the West, Translation Studies as a discipline has a very short but lively history. Founded in the early 1970s in the Low Countries—Holland and Belgium—translation studies is a fairly new field. Yet, today some theorists suggest that the discipline is too limited to translated texts and excludes much translation data being generated from other fields of inquiry, including theater, art, archit...